What they did was enter an existing market with a lot of competition and do something that the competition was absolutely incapable of matching without going ba

What they did was enter an existing market with a lot of competition and do something that the competition was absolutely incapable of matching without going back to the drawing board (there are a few other companies who do this too, the list is left as an exercise for the reader). But that's teasing! Your observation is a shrewd one and now I want to know who you think the others are.