Playing around on MyFonts: - 5,000 desktop licenses (BBC has 20k+ employees) - $200k (one-time). Note that desktop licenses often have limitations on use in lo

Playing around on MyFonts: - 5,000 desktop licenses (BBC has 20k+ employees) - $200k (one-time). Note that desktop licenses often have limitations on use in logos, e.g., so this might not cover BBC's usage. - 1.5B pageviews for the webfont - $1.7M (monthly). BBC gets 1.5B pageviews per month. - App (50k), ePub (1k), and Server (4) licensing - $200k. So full retail, Gill Sans would cost BBC $20M+ per year. I guarantee BBC isn't paying full retail, but you can get a sense from the size and scale of the spend why this might be a cost-effective solution.