Good newsletters that excite the recipients will inevitably get linked to people not already familiar with the topic, and by ignoring them you're passing up on

Good newsletters that excite the recipients will inevitably get linked to people not already familiar with the topic, and by ignoring them you're passing up on one of the best ways to get new people excited about your thing. A 1-2 line blurb can be very effective and there's really no reason not to do it.