4 ms·

My hypothesis is it has to do with the name chosen for it. If it had a more 'consumer-friendly' name it would be more widely known. Something like 'Internet Fre

• xienze 9y ago
  That's actually probably a worse name. There are a lot of people who think it has to do with regulating online content (in a political viewpoint sense). "Internet Freedom" would only make that worse.
  • tchock23 9y ago
    I agree that it's technically a worse name. Net neutrality is technically not a bad name - it just doesn't resonate and the stats on awareness (somewhat) reflect that. My point was more that it needs to better resonate with consumers. I'm not an expert in naming to come up with something actually better, but I am an expert in consumer behavior and know a name that lacks clarity when I see one...
• ATsch 9y ago
  Well, since the Bill was named "Restoring Internet Freedom" (and in a time where it feels like every third bill is named something with "freedom") I doubt that would have made things more transparent to the average consumer.
  • tchock23 9y ago
    Agreed - the word "freedom" in general is overplayed, but for a reason - it works with many Americans (for better or worse)...