Repeat after me: "Hardware is not software". Software is far, far, cheaper than hardware. Building bespoke hardware for a tiny fraction of your customer base i

Repeat after me: "Hardware is not software". Software is far, far, cheaper than hardware. Building bespoke hardware for a tiny fraction of your customer base is insanely expensive, because the larger players have sewn up all the component orders. Once you build your hardware you are stuck with it forever. There is no "Day 1" patch for hardware. If you needed further evidence you only have to look at the number of hardware Kickstarter projects that fail miserably because they grossly underestimated the cost and complexity of actually making a physical thing.