This is helpful from a PESTEL perspective. I wonder, however, how these dynamics impact on making a customer. In other words: How do we make customers out of

This is helpful from a PESTEL perspective. I wonder, however, how these dynamics impact on making a customer. In other words: How do we make customers out of people who have no money? There is bartering, etc., but I cannot help but think there must be a way to (a) help those who have not and (b) still turns a sustainable monetary profit. Is there a sustainable, charitable business process beyond mere corporate charitabile giving?