There are many factors that lead to Google's success, but I know what made me switch to Google back in its early days. It was faster (probably because it was sp

There are many factors that lead to Google's success, but I know what made me switch to Google back in its early days. It was faster (probably because it was sparse), it got good results, and I felt cool for using it (maybe because it was the underdog, or maybe because it had a "for geeks, by geeks" feel to it).