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The logical next step here is to write an app that lets you sell your place in line at a trendy restaurant. Take 50%. There is a natural base of sellers (the p
by mherdeg 9y ago
The logical next step here is to write an app that lets you sell your place in line at a trendy restaurant. Take 50%.
There is a natural base of sellers (the people who are waiting in line) and buyers (assuming that paying people to wait in line actually works at creating demand).
Something like this business has been manually tested -- see https://www.psychologytoday.com/blog/creativityrulz/200908/the-5-challenge https://www.psychologytoday.com/blog/creativityrulz/200908/t... :
> One group identified a problem common in a lot of college towns—the frustratingly long lines at popular restaurants on Saturday night. The team decided to help those people who didn’t want to wait in line. They paired off and booked reservations at several restaurants. As the times for their reservations approached, they sold each reservation for up to twenty dollars to customers who were happy to avoid a long wait. As the evening wore on, they made several interesting observations. First, they realized that the female students were better at selling the reservations than the male students, probably because customers were more comfortable being approached by the young women. They adjusted their plan so that the male students ran around town making reservations at different restaurants while the female students sold those places in line. They also learned that the entire operation worked best at restaurants that use vibrating pagers to alert customers when their table is ready. Physically swapping pagers made customers feel as though they were receiving something tangible for their money. They were more comfortable handing over their money and pager in exchange for the new pager. This had an additional bonus—teams could then sell the newly acquired pager as the later reservation time grew nearer.
It would be easy to do business development -- you could just target the app at exactly the same restaurants who are using Surkus. Everyone wins.
- yoz-y 9y agoThis is actually common practice in China. You pay people to wait for you in queues. However, there is a more sinister side to that as well. Highly demanded and free spots are grabbed early and then ransomed for money. This happens for example in Apple store Genius Bar appointments. Basically the same problem as with concert tickets.
- g09980 9y agoThis quote is part of a book [1] that has more stories. IIRC the author teaches entrepreneurship at Stanford. [1] https://www.amazon.com/What-Wish-Knew-When-Was/dp/0061735191 https://www.amazon.com/What-Wish-Knew-When-Was/dp/0061735191