Look at any analog - real estate property, an army of people, a kitchen. Anything left un-groomed during high use becomes unusable. Grooming software needs to b

Look at any analog - real estate property, an army of people, a kitchen. Anything left un-groomed during high use becomes unusable. Grooming software needs to be either someone's full-time job (real-life custodians), or a big constantly-enforced chunk of everyone's job (military grooming standards). At a big company could argue requirements writers need to be technical, but once you've done a startup you'd know that you're in an army and not in a fixed building that needs architected once. The customer and your enemies are always on the move and you have to keep moving on new terrain as the money and your business keeps moving there. Build with code of conduct for your developers, and allow the code base to evolve with modules, or some other approach.