4 ms·
Having 100M revenue with 10% profit is better than 10M revenue with 20% profit.
by ww520 9y ago
Having 100M revenue with 10% profit is better than 10M revenue with 20% profit.
- thaumasiotes 9y agoYes, as you can tell by the fact that your overall profit in the first scenario is $10M while in the second it is $2M. How is that an argument against overall profit?
- Cerium 9y agoI think it is an argument for overall profit which might come from focusing not on margin but on margin and volume.
- ww520 9y agoYou and also ChuckMcM were talking about unit profit.
- thaumasiotes 9y agoMy comment was only 18 words, but hey, here it is again: > Why is overall revenue a better metric than unit profit? Wouldn't overall profit be the first-order effect?