Because the Reddit userbase they have cultivated is (IMHO) not a good one to advertise to. The userbase is anti-consumerist. They HATE things like Coca-Cola. T

Because the Reddit userbase they have cultivated is (IMHO) not a good one to advertise to. The userbase is anti-consumerist. They HATE things like Coca-Cola. They hate TV. They detest adverts etc etc etc