"you are NOT the product that facebook creates" Right, of course. But I believe the point here is you are, in terms of the sum of your data and your attention

"you are NOT the product that facebook creates" Right, of course. But I believe the point here is you are, in terms of the sum of your data and your attention, the product facebook sells You don't explicitly and consciously pay with your data and attention in exchange for a social networking service, you are tricked into a "free" service that you implicitly pay with your data and attention.