And it wouldn't be logistically possible for most others starting out, either. Amazon has built out the capability over time, and I believe it now includes its

And it wouldn't be logistically possible for most others starting out, either. Amazon has built out the capability over time, and I believe it now includes its own planes, trucks, warehouses and delivery staff. I agree that promising and delivering on universal 1-day shipping may be one of the last ways to differentiate an online offering, but it either requires loosing a lot of money on individual sales or significant capital to build out the logistics/infrastructure yourself and hope the customers follow.