I see two aspects of this approach to MVP: (1). it does enable you to test your market with minimal cost, so you can fail-fast (and for it to be accurate, it ha

I see two aspects of this approach to MVP: (1). it does enable you to test your market with minimal cost, so you can fail-fast (and for it to be accurate, it has to portray the business as existing); (2). it is saying something that isn't true. > I’ve got a dialogue with my target customers, who are amazingly passionate about Reputely and really want to help. My question is: do your target customers still want to help etc after they find out the truth? It seems to me that it would put people off - but that's just an opinion/hypothesis. What, in fact, happens?