> It can rank way below. https://www.google.com/search?q=facebook https://www.google.com/search?q=facebook is a good way to see that. It ranks at #2. With art

> It can rank way below. https://www.google.com/search?q=facebook https://www.google.com/search?q=facebook is a good way to see that. It ranks at #2. With articles that otherwise end up at #14 (just checked). That’s a 12 place ranking boost. You can’t get that anywhere else. > Original article was about e-commerce. You’re competing with ebay, and ebay uses AMP on all pages so that they get the #1 spot with the carousel.