The gross revenue shifts toward the movie theatre the longer the movie is released. It may be a revenue split 90/10 first week, then theatre gets bigger cut eac

The gross revenue shifts toward the movie theatre the longer the movie is released. It may be a revenue split 90/10 first week, then theatre gets bigger cut each week. This is why second-run movie theatres can still make money showing two movies for one ticket price aside from concession sales.