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As the otherwise pretty wrong article correctly states: There is no such ranking boost.
by cramforce 9y ago
As the otherwise pretty wrong article correctly states: There is no such ranking boost.
- rhizome 9y agoNot even for Google News purposes? That's 90% of the AMP links I see.
- cramforce 9y agoWas talking about Google Search. Don't know about News. But the original article was about e-commerce.
- gertef 9y agoWhat if your ecommerce is fronted by news or blog?
- cramforce 9y agoNews shows up in the Top Stories carousel, not all blogs. If the news is so newsworthy the Top Stories carousel is the right space.
- kuschku 9y agoNot correct. Just look at this example: http://i.imgur.com/84FvZmA.png http://i.imgur.com/84FvZmA.png Notice how the news carousel is completely unrelated, and the pages do not otherwise show up in the search. Also notice the awesome bug in Google where "Nazi flag" returns "Flag of Germany".
- cramforce 9y agoOh, certainly for English results showing news results for that query is very, very relevant given what is going on in the US with people waving actual nazi flags. You can see that if you e.g. search for a flag that isn't in the news (like danish flag) there is no news result. I'll report the flag bug.
- kuschku 9y agoYou’d think so. But many blogs and ecommerce sites have started dressing their content up so that it ends up in that carousel, even if it’s not actually relevant. Google always ends up putting news from a sailing event from last year in that carousel when I search stuff about my city. Especially awesome in Google News & Weather, where 90% of the news are from last year. Google seems to just displays the top X search results that happen to be AMP, no matter how old they actually are. That said, an antitrust complaint was filed with the EU anyway, so we can all just hope your employer is forced to end AMP sooner rather than later, and we can all replace it with a solution that doesn’t rely on any single group’s implementation.
- kuschku 9y agoThere is no AMP carousel at the top of the page? Are you sure? This is the ranking boost mentioned: http://i.imgur.com/KsSmYH8.png http://i.imgur.com/KsSmYH8.png "Top stories" relevant to the search are shown, even if they’d otherwise be on page 10 or worse of the actual search. Any AMP page can end up there, but only AMP pages. This is a ranking boost.
- cramforce 9y agoThe carousel ranks in position one if it is determined to be the best result. It can rank way below. https://www.google.com/search?q=facebook https://www.google.com/search?q=facebook is a good way to see that. Original article was about e-commerce. The Top Stories carousel is not relevant to e-commerce since it only contains news articles.
- kuschku 9y ago> It can rank way below. https://www.google.com/search?q=facebook https://www.google.com/search?q=facebook is a good way to see that. It ranks at #2. With articles that otherwise end up at #14 (just checked). That’s a 12 place ranking boost. You can’t get that anywhere else. > Original article was about e-commerce. You’re competing with ebay, and ebay uses AMP on all pages so that they get the #1 spot with the carousel.
- cramforce 9y agoDo you have a link where an ebay page shows up in a carousel?
- deleted 9y ago[deleted]
- p49k 9y agoYeah, but load speed is, and imagine how skewed and unfair it is for Google to load an AMP page from its own cache and compare that to loading a page from someone else's (possibly objectively faster) site. And Google doesn't consider AMP pages cached from sources other than Google to be real AMP pages.