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The author seems to completely misunderstand the point of AMP. It was never designed or created for dynamic, interactive content, especially e-commerce. This i

The author seems to completely misunderstand the point of AMP. It was never designed or created for dynamic, interactive content, especially e-commerce. This is like complaining that a hammer is bad for driving screws.

themaveness 9y ago
I don't think its that. Its that AMP is borderline an anti-trust. But the point is, even with the speed and possible ranking boost, does it boost conversions? More traffic without conversions generally does not help an e-commerce site.
- SystemOut 9y ago
  First, how is it anti-trust? And second, it's been shown that faster page loads = better conversions since your bounce rate drops. This is especially true for mobile.
  - themaveness 9y ago
    Imagine the scenario, a user lands on the AMP page and a user lands on a responsive page. Both have a question about shipping time. The AMP user has to navigate to a contact form to ask, then submit. The responsive user can just ask in the chat window on the page.
    - ucaetano 9y ago
      > The AMP user has to navigate to a contact form to ask, then submit. The responsive user can just ask in the chat window on the page. Why would you use an AMP page for that? It was specifically NOT designed for those use cases. Now back on your point: if the users who have a question are a small % of the total users, why would you have all users load the heavy chat window on mobile devices with limited screen space?
- ucaetano 9y ago
  > Its that AMP is borderline an anti-trust. And why is that? > More traffic without conversions generally does not help an e-commerce site. You should not be using AMP for e-commerce, at least not for anything but a static product page. Again, if you try to drive a nail with a hammer and it doesn't work, the fault isn't on the hammer, it's on you.
  - kuschku 9y ago
    > And why is that? Because you only get a ranking boost if your page > contains a <script async src="https://cdn.ampproject.org/v0.js"></script> https://cdn.ampproject.org/v0.js"></script> tag inside their head tag. and > is allowed to be cached in the Google AMP cache
    - ucaetano 9y ago
      You're taking the guidelines for the Google AMP Cache. Do you have any sources showing that an AMP page hosted by CloudFlare is demoted compared to on hosted on Google?
      - kuschku 9y ago
        Yes. To quote the Google AMP Cache FAQ (https://developers.google.com/amp/cache/faq https://developers.google.com/amp/cache/faq): > Google products use the Google AMP Cache Google products will only mark your page as AMP if you allow it to be included in the Google AMP Cache CDN.
    - dalore 9y ago
      Yes, so your brochure site describing your product is an AMP page. But then a link to to the real ecommerce site to actually buy it.
    - cramforce 9y ago
      As the otherwise pretty wrong article correctly states: There is no such ranking boost.
durgiston 9y ago
Yeah, but if the hardware store doesn't have screwdrivers anymore, you can see why people might be upset.
thefalcon 9y ago
There are many people out there demanding their eCommerce websites "get on AMP" ASAP. The author is performing a valuable service to employees of such people.
ehsankia 9y ago
Doesn't eBay use AMP? The issue is how you use it. I believe eBay uses it for the entry product page, and then any subsequent hit goes to the website itself.
- vanadium 9y ago
  Same for Reddit; it's a heavily abridged version of the post with maybe 5-10 comments. Then when you actually want to read the comments...you end up on full-scale Reddit instead of just going there in the first place. I'm really not sure what I'm supposed to be getting out of these sorts of implementations if I'm in "researcher" mode.
tyingq 9y ago
The point of AMP is to maximize time spent on Google SERP pages. Period. Time is money. Whatever other benefits it brings are solely for the purpose of pitching it.
donohoe 9y ago
>> It was never designed or created for dynamic, interactive content, especially e-commerce. That was true. But its not true any more. Google is now pushing AMP for pages like that.

themaveness 9y ago

I don't think its that. Its that AMP is borderline an anti-trust. But the point is, even with the speed and possible ranking boost, does it boost conversions? More traffic without conversions generally does not help an e-commerce site.

SystemOut 9y ago
First, how is it anti-trust? And second, it's been shown that faster page loads = better conversions since your bounce rate drops. This is especially true for mobile.
- themaveness 9y ago
  Imagine the scenario, a user lands on the AMP page and a user lands on a responsive page. Both have a question about shipping time. The AMP user has to navigate to a contact form to ask, then submit. The responsive user can just ask in the chat window on the page.
  - ucaetano 9y ago
    > The AMP user has to navigate to a contact form to ask, then submit. The responsive user can just ask in the chat window on the page. Why would you use an AMP page for that? It was specifically NOT designed for those use cases. Now back on your point: if the users who have a question are a small % of the total users, why would you have all users load the heavy chat window on mobile devices with limited screen space?
ucaetano 9y ago
> Its that AMP is borderline an anti-trust. And why is that? > More traffic without conversions generally does not help an e-commerce site. You should not be using AMP for e-commerce, at least not for anything but a static product page. Again, if you try to drive a nail with a hammer and it doesn't work, the fault isn't on the hammer, it's on you.
- kuschku 9y ago
  > And why is that? Because you only get a ranking boost if your page > contains a <script async src="https://cdn.ampproject.org/v0.js"></script> https://cdn.ampproject.org/v0.js"></script> tag inside their head tag. and > is allowed to be cached in the Google AMP cache
  - ucaetano 9y ago
    You're taking the guidelines for the Google AMP Cache. Do you have any sources showing that an AMP page hosted by CloudFlare is demoted compared to on hosted on Google?
    - kuschku 9y ago
      Yes. To quote the Google AMP Cache FAQ (https://developers.google.com/amp/cache/faq https://developers.google.com/amp/cache/faq): > Google products use the Google AMP Cache Google products will only mark your page as AMP if you allow it to be included in the Google AMP Cache CDN.
  - dalore 9y ago
    Yes, so your brochure site describing your product is an AMP page. But then a link to to the real ecommerce site to actually buy it.
  - cramforce 9y ago
    As the otherwise pretty wrong article correctly states: There is no such ranking boost.

durgiston 9y ago

Yeah, but if the hardware store doesn't have screwdrivers anymore, you can see why people might be upset.

thefalcon 9y ago

There are many people out there demanding their eCommerce websites "get on AMP" ASAP. The author is performing a valuable service to employees of such people.

ehsankia 9y ago

Doesn't eBay use AMP? The issue is how you use it. I believe eBay uses it for the entry product page, and then any subsequent hit goes to the website itself.

vanadium 9y ago
Same for Reddit; it's a heavily abridged version of the post with maybe 5-10 comments. Then when you actually want to read the comments...you end up on full-scale Reddit instead of just going there in the first place. I'm really not sure what I'm supposed to be getting out of these sorts of implementations if I'm in "researcher" mode.

tyingq 9y ago

The point of AMP is to maximize time spent on Google SERP pages. Period. Time is money. Whatever other benefits it brings are solely for the purpose of pitching it.

donohoe 9y ago

>> It was never designed or created for dynamic, interactive content, especially e-commerce. That was true. But its not true any more. Google is now pushing AMP for pages like that.