4 ms·

I imagine it will likely be shelved soon either by lawsuit or just by Google's closing it down.

akras14 9y ago
I appreciate your optimism, but my read is that current Google management is very heavily invested in this idea and will fight hard before they give it up. In addition AMP has penetrated other platforms, like Facebook, Twitter and Pinterest. The cat is out of the bag, and it will not be easy to put it back.
- kuschku 9y ago
  I agree. AMP Cache discrimination won’t be shelved by Google, but by the antitrust cases that will destroy Google otherwise.
- sliverstorm 9y ago
  The cat is out of the bag, and it will not be easy to put it back. Yup, now that those damn users have gotten a taste of speed & low data usage, it's gonna be hard to drag them back to how it used to be. We had a good thing going, and they didn't know any better.
  - akras14 9y ago
    No one is advocating for users to have a bad experience and large downloads.
    - onion2k 9y ago
      The author of the article being discussed expressly states that AMP is bad because it doesn't allow chat services or 3rd party integrations. Those are two examples of things that often lead to a bad experience and large downloads.
TekMol 9y ago
What keeps you from simply not using it?
- kuschku 9y ago
  Oh? So how do I get into the AMP carousel on Google search without implementing AMP on my site? This is a major ranking factor, in some situations moving sites that would be on page 13! to the #1 spot in search. In other cases, the effect is less visible. That is what keeps people from not implementing AMP. And you get this ranking benefit not for using AMP, or for a certain performance, but it is given to everyone that uses Google’s AMP version, from Google’s CDN, with Google’s tracking solutions. If I want to run AMP from my own CDN, I can’t do it, and if I want to avoid Google’s cache, because I have my own CDN, I also don’t get the ranking boost.
  - ucaetano 9y ago
    > If I want to run AMP from my own CDN, I can’t do it Got a source for that? I always heard that the criteria for the carousel was AMP-compatibility, not being hosted on Google's CDN.
    - kuschku 9y ago
      There is no direct source, but you can try it, or just look at the current implementation. Currently, Google serves AMP by serving all AMP search results from its own cache, which allows Google to add features such as the header bar, or the swiping between carousel elements. This doesn’t work if the pages are from different origins. EDIT: I found some sources: > contain a <script async src="https://cdn.ampproject.org/v0.js"></script> https://cdn.ampproject.org/v0.js"></script> tag inside their head tag. https://www.ampproject.org/docs/reference/spec#required-markup https://www.ampproject.org/docs/reference/spec#required-mark... Which prevents self-hosting the JS And https://developers.google.com/amp/cache/faq https://developers.google.com/amp/cache/faq > Q: Can I stop content from being cached? > A: No. By using the AMP format, content producers are making the content in AMP files available to be cached by third parties. For example, Google products use the Google AMP Cache to serve AMP content as fast as possible.
bitmapbrother 9y ago
>I imagine it will likely be shelved soon either by lawsuit or just by Google's closing it down AMP isn't going anywhere so don't get your hopes up. But, by all means I encourage you to initiate a lawsuit if only to see you fleeced by a lawyer for your litigious attitude. Also, the article you linked to is so full of inaccuracies that it's impossible to take it seriously.

I appreciate your optimism, but my read is that current Google management is very heavily invested in this idea and will fight hard before they give it up. In addition AMP has penetrated other platforms, like Facebook, Twitter and Pinterest. The cat is out of the bag, and it will not be easy to put it back.

kuschku 9y ago
I agree. AMP Cache discrimination won’t be shelved by Google, but by the antitrust cases that will destroy Google otherwise.
sliverstorm 9y ago
The cat is out of the bag, and it will not be easy to put it back. Yup, now that those damn users have gotten a taste of speed & low data usage, it's gonna be hard to drag them back to how it used to be. We had a good thing going, and they didn't know any better.
- akras14 9y ago
  No one is advocating for users to have a bad experience and large downloads.
  - onion2k 9y ago
    The author of the article being discussed expressly states that AMP is bad because it doesn't allow chat services or 3rd party integrations. Those are two examples of things that often lead to a bad experience and large downloads.

TekMol 9y ago

What keeps you from simply not using it?

kuschku 9y ago
Oh? So how do I get into the AMP carousel on Google search without implementing AMP on my site? This is a major ranking factor, in some situations moving sites that would be on page 13! to the #1 spot in search. In other cases, the effect is less visible. That is what keeps people from not implementing AMP. And you get this ranking benefit not for using AMP, or for a certain performance, but it is given to everyone that uses Google’s AMP version, from Google’s CDN, with Google’s tracking solutions. If I want to run AMP from my own CDN, I can’t do it, and if I want to avoid Google’s cache, because I have my own CDN, I also don’t get the ranking boost.
- ucaetano 9y ago
  > If I want to run AMP from my own CDN, I can’t do it Got a source for that? I always heard that the criteria for the carousel was AMP-compatibility, not being hosted on Google's CDN.
  - kuschku 9y ago
    There is no direct source, but you can try it, or just look at the current implementation. Currently, Google serves AMP by serving all AMP search results from its own cache, which allows Google to add features such as the header bar, or the swiping between carousel elements. This doesn’t work if the pages are from different origins. EDIT: I found some sources: > contain a <script async src="https://cdn.ampproject.org/v0.js"></script> https://cdn.ampproject.org/v0.js"></script> tag inside their head tag. https://www.ampproject.org/docs/reference/spec#required-markup https://www.ampproject.org/docs/reference/spec#required-mark... Which prevents self-hosting the JS And https://developers.google.com/amp/cache/faq https://developers.google.com/amp/cache/faq > Q: Can I stop content from being cached? > A: No. By using the AMP format, content producers are making the content in AMP files available to be cached by third parties. For example, Google products use the Google AMP Cache to serve AMP content as fast as possible.

bitmapbrother 9y ago

>I imagine it will likely be shelved soon either by lawsuit or just by Google's closing it down AMP isn't going anywhere so don't get your hopes up. But, by all means I encourage you to initiate a lawsuit if only to see you fleeced by a lawyer for your litigious attitude. Also, the article you linked to is so full of inaccuracies that it's impossible to take it seriously.