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In grocery stores there are basically two ways items get shelved and stocked. For bigger brands (Lays for instance) the truck drivers will actually bring the st
by hbosch 9y ago
In grocery stores there are basically two ways items get shelved and stocked. For bigger brands (Lays for instance) the truck drivers will actually bring the stock to the aisles and shelve them according to how Lays wants it done. Grocery store never touches it. The other way is for smaller brands, they ship to the grocery store and store employees stock the aisles.
This is why stuff like chips, soft drinks, cereal, and probably even fruit from large companies always seems so organized together.
There are entire industries of analysts and consultants who work with companies like P&G, Heinz, Frito-Lay, Coca-cola who define shelf layout in every store. It's called a planogram. First time a store employee touches a Driscolls clamshell is likely when the cashier scans it.
- icebraining 9y agoRelated: interesting Econtalk episode with a sales manager at Frito-Lay about production, distribution (including stocking) and marketing of their chips: http://www.econtalk.org/archives/2011/08/odonohoe_on_pot.html http://www.econtalk.org/archives/2011/08/odonohoe_on_pot.htm...
- DiabloD3 9y agoAt least here, that is false for Driscolls. Both our local grocery chains have store employees stock them, and I've seen them do it. You're right about PepsiCo/Frito-Lay and other similar brands stocking shelves themselves, due to product quality and freshness being core parts of their branding.