Agreed. In this case it would "change the game to change the player" as the worst offenders would be motivated to shift to better margin industries. An (almost

Agreed. In this case it would "change the game to change the player" as the worst offenders would be motivated to shift to better margin industries. An (almost) insurmountable problem with the regulatory climate today is if you look at who (generally) set it up, its the same interests that would would lose the most of the playing field were changed. Counter-lobby groups aren't as well funded so they just can't compete using the same tactics. Can monetary incentives be removed while still motivating people and businesses to work towards the public good (e.g., availability of broad mental health treatments, treating addiction as the disease it is)? In my heart of hearts I hope so, but I'm doubtful that I'll see it in my lifetime. But I remain hopeful and will do what I can within my capacity as a citizen to forward the idea.