The easier a market is to sell to, the more crowded the market will become -- barring other factors that restrict the number of players in the market (e.g. the

The easier a market is to sell to, the more crowded the market will become -- barring other factors that restrict the number of players in the market (e.g. the cost of building factories, regulations, etc). Marketing budgets are huge, but the barrier to entry for creating another SaaS marketing tool is low. If you yourself are looking to start a company, the easiest thing to do is figure out what advantages you have that other companies don't have. If you have a proprietary advantage in a crowded market, then don't worry about the competition and focus on telling your story to your customers. But I would avoid entering markets that have low barriers to entry and where you don't have a proprietary advantage, simply because you want to avoid markets with high barriers to entry.