I have to agree that there was a lot of noise in the nosql world and a lot of people got carried away by the ease of use metric. I guess people were lured by th

I have to agree that there was a lot of noise in the nosql world and a lot of people got carried away by the ease of use metric. I guess people were lured by the prospect of not having to write SQL joins. That said I found nosql databases extremely helpful for storing and querying large unstructured data. Mostly because it was really hard to build relations and to store this data in tables. Think Wikipedia for instance. Since then my way of choosing databases is to try and model data into a relational db as much as possible and if that doesn't work out choose a nosql equivalent.