A very good point -- the characteristics of a website's community is determined usually well before, and only rarely after, its point of big growth. Reddit def

A very good point -- the characteristics of a website's community is determined usually well before, and only rarely after, its point of big growth. Reddit definitely ended up with, um, less-monetizable DNA, and didn't want to "sell out," so that characteristic never changed. It's also a good illustration of what Joe Kraus said in his brilliant Startup School speech -- when you put your product into beta, put your business model into beta at the same time. They could at least make their ad display scripts deposit tokens for the user via async requests, and throttle users who run out of them. It's a better way of thanking me for not running AdBlock than a PNG of the alien giving me the thumbs up.