3 ms·
if your audience is hard to monetize, then you go for CPM advertising. That way you get big name brands that want to raise awareness about their products rather
by vaksel 16y ago
if your audience is hard to monetize, then you go for CPM advertising. That way you get big name brands that want to raise awareness about their products rather than convert users to buy a widget.
This way they'd get more or less guaranteed $3-4 CPM...the fact that reddit has 4 engineers and 0 sales people goes to show that they aren't even trying to monetize the site.
- axod 16y agoIf you put traditional (well paying) ads on Reddit, I think the userbase would revolt scream etc etc.
- jbooth 16y agoThey'd scream, and there'd be a rash of "this sucks, I'm quitting" diaries and then like 5 people who were going to quit anyways would actually leave. Look at their site, 2 total ads on the main page, one per comment page. They could bump that to 5 per page without breaking a sweat. There's their revenue.
- vaksel 16y agowouldn't even have to do that, right now their ads suck...they are either "hey pay us $20-$30 to advertise on reddit", thanks for not using adblock, buying some reddit schwag, yay reddit, and once in a while you see Amazon or some anime shows ads. that's it...why can't they go to Honda and get them to pay them money to promote buying a Civic? or Coca Cola? etc etc/
- ciupicri 16y agoI don't use AdBlock very much, but I must admit that the "thanks for not using adblock" message made me to promise myself that I'll never use AdBlock on reddit.
- axod 16y agoBecause the Reddit userbase they have cultivated is (IMHO) not a good one to advertise to. The userbase is anti-consumerist. They HATE things like Coca-Cola. They hate TV. They detest adverts etc etc etc