Unfortunately there is a basic economics lesson here: Value is in the eyes of the consumer. The fact of the matter is that people do in fact value giving $5 to

Unfortunately there is a basic economics lesson here: Value is in the eyes of the consumer. The fact of the matter is that people do in fact value giving $5 to a giant corporation for leisure activities more than they do giving that same exact $5 to some person in need in Africa. (That isn't to suggest they aren't giving a different $5 to Africa, just that they are rich enough to do both.)