Reddit is user generated content. Without the users, who are the readers and contributers, Reddit wouldn't even exist. And yet they want subscription fees from

Reddit is user generated content. Without the users, who are the readers and contributers, Reddit wouldn't even exist. And yet they want subscription fees from the very users who carry the website? Reddit have ads plastered prominently on the site, Reddit TV, a 99 cent app, I assume merch (correct me if I'm wrong), free user generated content from a massive hardcore following, and millions of pageviews a day (too lazy to look up the exact number) - and yet they still can't make a go of it? If so, that does not bode well for the rest of us.