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> You almost nailed it, until you mentioned Apple users wanting a brand name. I guess that's the stereotype though. Last year a colleague of mine ordered an Ap
by vacri 9y ago
> You almost nailed it, until you mentioned Apple users wanting a brand name. I guess that's the stereotype though.
Last year a colleague of mine ordered an Apple laptop, for $2800 (AU). Then he found out about the touchbar, which he didn't want, and cancelled the order. He was asking for other laptops, so I pointed him at an X1 for $2400. His response? "Too expensive". But you just paid $2800 for an Apple laptop? "Yeah, but when you run an apple laptop, people know you're running an apple". This guy was willing to pay a premium just for a brand name.
- vacri 9y agoWeird that this anecdote has people disagreeing with it. I guess people only buy for brandname-bragging when YSL is on a handbag, or Ferrari is on the bonnet, but never when Apple is on electronics. Never mind that Apple's greatest successes came from turning electronics into fashion; clearly when people buy Apple, it's only ever because they've done a sober analysis of suitability for the task at hand.