It's very actionable - knowing where the sweet-spot of user attention distribution lands can help you implement a test. EG - Check out http://whichtestwon.com/

It's very actionable - knowing where the sweet-spot of user attention distribution lands can help you implement a test. EG - Check out http://whichtestwon.com/archives/2208 http://whichtestwon.com/archives/2208 - BabyAge moved their "Add to Cart" button right into the hot area, and drove up actual SALES by 17%. Purpose of the chart is to help you see in a design exactly where users are naturally looking, and build a test around that.