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This overlay displays the horizontal distribution of attention on the average website? That's about as helpful as telling me the average age of an Internet use
by edash 16y ago
This overlay displays the horizontal distribution of attention on the average website?
That's about as helpful as telling me the average age of an Internet user. Or a visitor to my site views 1.4 pages on average.
It's a statistic, sure, but it's not very actionable.
- aresant 16y agoIt's very actionable - knowing where the sweet-spot of user attention distribution lands can help you implement a test. EG - Check out http://whichtestwon.com/archives/2208 http://whichtestwon.com/archives/2208 - BabyAge moved their "Add to Cart" button right into the hot area, and drove up actual SALES by 17%. Purpose of the chart is to help you see in a design exactly where users are naturally looking, and build a test around that.