I hadn't thought about the lowered prices from non-peak times. Thats a good point. It just seems like the people who would want to pay for a subscription to the

I hadn't thought about the lowered prices from non-peak times. Thats a good point. It just seems like the people who would want to pay for a subscription to the movies are inherently people who go multiple times a month. Even a $6 matinee would cost more than their subscription. So how many "non-users" of the service do you need to pay for the "super-users"? I'd say at least 4-5x