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There's no risk to the movie theaters here, I just don't really understand how this business model works for MoviePass. Article says they're paying full price f
by kosei 9y ago
There's no risk to the movie theaters here, I just don't really understand how this business model works for MoviePass. Article says they're paying full price for the tickets and eating the costs.
- nolepointer 9y agoFor the time being, yeah. But they say the eventual goal is to sell customer data to advertisers.
- nucleardog 9y agoOkay, but how much do they think that information is worth? General admission to a regular movie here is $12. If their average user sees even 1.5 movies a month (might be higher - I imagine this kind of subscription would appeal to the type of people that enjoy going to the theater), they're losing $8/mo/user right off the bat. If they get 100,000 users, figure in some operating/other costs, etc, they're looking at trying to sell 100,000 people's theater watching habits for like $1m/mo. That seems a little wacky to me.