Do I still have to sit through 10 minutes of advertisements and 20 minutes of trailers before the movie starts? Every time they find one way to improve the expe

Do I still have to sit through 10 minutes of advertisements and 20 minutes of trailers before the movie starts? Every time they find one way to improve the experience (recliners) they find another way to make it unbearable (the increasing amount of ads and trailers).