One interesting thing about the cinema industry is that it's not the theatre chains that set ticket prices, it's the movie companies. I have a friend who manage

One interesting thing about the cinema industry is that it's not the theatre chains that set ticket prices, it's the movie companies. I have a friend who manages one, and worked into the contracts that the cinema chains have with the studios, is a certain number of passes they get every month to give to family and friends. They're contractually not allowed to give the passes on opening weekend. The cinema companies don't really care about some things, like sneaking between movies, sure if they catch you they'll kick you out but they're not looking real hard for you. Other things, like piracy, they care a lot about, films are individually watermarked so whenever a pirated version comes out, they know exactly which theatre it was screened on. That provides a big incentive to catch them. With a Netflix-type plan for cinema, it's not the cinema companies that Netflix is going to have to negotiate with, it's the studios. Literally all the box office take goes directly to them.