Carnival Cinemas in India have a similar scheme called Moviecard. All you can watch, Monday through Thursday. It costs around the same as one movie ticket for t

Carnival Cinemas in India have a similar scheme called Moviecard. All you can watch, Monday through Thursday. It costs around the same as one movie ticket for the entire month. This seems similar. I always thought the idea was to fill empty theatres with people over weekdays, and of course make money off of refreshments. I mean, they will only fill up seats that are unsold anyway, but with the pass they will at least have shot at selling food.