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IMO what is really clever about this is that it is a "sales" video - except you dont realise you are being sold to until the end, by which time you've enjoyed t
by laurencei 9y ago
IMO what is really clever about this is that it is a "sales" video - except you dont realise you are being sold to until the end, by which time you've enjoyed the video so much, the pitch at the end is reasonable.
And you've shown what the value is long before I asked myself the question "how much" - which I usually ask early in the process - but not here.
At least that is how I found it... great work.
Would be interesting to see conversion figures for something like this.
- AlexMuir 9y agoI can't really share conversion stuff yet. But one interesting observation off the top of my head is that my customers MASSIVELY prefer paying with Paypal to Stripe, even though I deliberately steer them towards Stripe. It was a massive pain to implement Paypal and I hated every moment of it but it produced an uptick in payments.
- sleavey 9y agoNote the typo on your sales page at https://www.howacarworks.com/video-course#intro https://www.howacarworks.com/video-course#intro: "We're taaking a Mazda MX5 Miata to pieces"
- AlexMuir 9y agoThanks, fixed ready for next deploy :)
- tome 9y ago> customers MASSIVELY prefer paying with Paypal to Stripe That's interesting. Do you have a theory about why that is?
- necula 9y agoI just paid for this using Paypal. I prefer paying straight from my bank account rather than using a credit card. My debit card (Dutch pin card) cannot be used for online payments, but Paypal is connected to my bank account. Is Stripe able to do something similar?
- tinco 9y agoSame here, also Dutch. I, and I think almost all Dutch people with me, prefer paying from a debit account. This means either iDeal or Paypal with a connected bank account. I've never integrated Stripe, but it seems it is possible to use iDeal with stripe: https://stripe.com/docs/sources/ideal https://stripe.com/docs/sources/ideal
- vertex-four 9y agoStripe can in America, through the ACH system. Seems to be able to do SEPA direct debit these days if the vendor is in the EU, too.
- tumblen 9y agoJust curious: would you have not purchased if PayPal wasn't available and you had to use a credit card?
- necula 9y agoI would've this particular purchase, I'm one of those "DIY auto repair enthusiasts" :) Using the debit card (PayPal) is just a way of tricking myself into buying stuff really :) With credit card I am constantly reminded of how much I have left of my limit (just like seeing how much cash I have left in my wallet) and next month I'm hit with a big bill for stuff I bought "long time ago".
- oxryly1 9y agoAll my friends use Stripe, but I'm stuck with PayPal b/c I don't have a debit card.
- rwieruch 9y agoDo you have any numbers on conversion rates of Stripe vs Paypal?
- jweather 9y agoI already have a PayPal account linked to my bank account. I wouldn't keep a balance in my PayPal account, but it's the most frictionless way for me to pay online. I haven't set up a Stripe account yet for no very good reason.
- physcab 9y agoI just paid by PayPal. I'm reading this post on the couch relaxing and I have no desire to go get my wallet and dig out my credit card. Way easier. Also, after watching a couple videos and reading the content, the production value and informational value of this is super high. By the time I learned what the price was, I was fairly surprised how cheap it was. $20 is what I spend on a sandwich and drink for lunch. So it was an automatic no-brainer. You could probably double or triple the price easily.
- salzig 9y agoSame for me, the price is a no-brainer.
- pingec 9y agoInteresting, what I got out of the video is that they seem to use Unior tools and in fact I thought it was an ad for Unior at the beginning of the video. Might have something to do with the fact that I have been considering Unior tools for a long time now but always postpone (because of the price).
- AlexMuir 9y agoUnior provided the tools for this course. They really are great quality - and run by real people who are proud of what they make. I went to their factory in Slovenia where they make 99.9% of everything they sell. We talked about making the series and they saw the potential in it and supported me when it really looked a risky bet. I'm very happy to advocate their tools because they are genuinely good, European-made and backed by proper engineers.
- chiph 9y agoHow many 10mm sockets were lost during production? :)
- dsfyu404ed 9y agoProbably none because when you're not trying to beat the clock on book hours you don't make as many mistakes.