Probably can do for cheaper. But if you're a company that owns a warehouse in Kentucky, you'll probably spend a few million in equipment at the warehouse where

Probably can do for cheaper. But if you're a company that owns a warehouse in Kentucky, you'll probably spend a few million in equipment at the warehouse where the $15,000 will feel like a drop in the sea. It cost Zappos $20M to outfit their first warehouse -- they didn't even have the Kiva robots at the time.