This is a narrow view that only looks at the amount of money. It's perfectly valid to choose investment opportunities based on other factors. One can choose to

This is a narrow view that only looks at the amount of money. It's perfectly valid to choose investment opportunities based on other factors. One can choose to invest in a local enterprise because it'll help the local community. You might have somewhat less money on your bank account, but you'll raise the wellbeing of the people around you. The same goes for any other non-monetary gain. If it makes you sleep better knowing that your money is used to teach kids how to sing instead of building rifle ammunition, then this shouldn't be ignored when choosing where to invest. There's more to life than money. A lot more. Investment choices can have profound effects on plenty of other things besides your bank account. So, think about that instead -- make sure that you aren't missing out on wonderful non-monetary gains when choosing your investment.