Shaming by some groups is a badge of honor: If I'm hated by a certain unpopular political group, that's a real point in my favor in some regions. It's credibili

Shaming by some groups is a badge of honor: If I'm hated by a certain unpopular political group, that's a real point in my favor in some regions. It's credibility you can't buy. And it doesn't matter if the group which hates me is powerful, as long as they're hated in turn by the people I want credibility with. The only way shaming hurts me is if the group doing the shaming is powerful among people I care about. Thus shaming is an expression of power, and a use of social force which must come from groups which have power.