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Market Share does not represent Usage Share. It is a known fact that even though the market share of Android is more than iOS is used much more than Android and

• intopieces 9y ago
  Can you describe what more quality earnings means? Do you have a source for the breakdown of particular earnings (i.e., is this simply ad-clickthrough, or is there some dimension I'm not aware of?) I find this very interesting, not that the earnings are so high on Apple, but that Google could be failing so miserably to earn mobile search revenue on their own platform. I feel like there's an accounting error somewhere.
  • df388dfsa8f9 9y ago
    Same effect is seen in browsers, it is not uncommon for Safari users to have 50-100% higher conversion than the rest. The device choice ends up capturing different demographics (i.e. people who buy iPhones have more money to spend). Some first-hand reports: http://blog.monumentvalleygame.com/blog/2015/1/15/monument-valley-in-numbers http://blog.monumentvalleygame.com/blog/2015/1/15/monument-v... http://www.winterworks.de/bloo-kid-2-the-definitive-revenue-breakdown/ http://www.winterworks.de/bloo-kid-2-the-definitive-revenue-...
    • sah2ed 9y ago
      Exactly. iPhone owners in general have higher disposable income relative to Android owners. In fact, I was about to link to Monument Valley's numbers.
  • nrhk 9y ago
    Apple's a margin business, not market share. They might not capture the entire pie but their portion of it is a lot more willing to spend.