We've been selling B2B desktop software on a subscription basis since we started 5 years ago. Previously it was freeware. One of the things that I like most is

We've been selling B2B desktop software on a subscription basis since we started 5 years ago. Previously it was freeware. One of the things that I like most is that entitling all your user base to your latest and greatest version software makes many users install the latest version, which is what also happens with freeware. The lack of need to support older versions greatly simplifies support. Also a good thing of subscriptions is that because the monetary incentive of acquiring a new user is exactly the same as having an existing customer renew, you do not start adding features just for the sake of justifying a major paid upgrade.