The article claims so in the headline and then proceeds to show that it's relatively easy to set up a fake account and get some brand deals but then provides no

The article claims so in the headline and then proceeds to show that it's relatively easy to set up a fake account and get some brand deals but then provides no numbers or insight into why this is actually a widespread problem. The fact that it's doable doesn't mean it's a problem, if they made less money than they put in then it's not a problem because no one in their right mind would actually do it. Putting something in a headline doesn't make it true.