Pricing and packaging consideration perhaps. Todays E-stuffs were just so E (no physical thingy). How bout making people agreed that buying your software are no

Pricing and packaging consideration perhaps. Todays E-stuffs were just so E (no physical thingy). How bout making people agreed that buying your software are not only benefit you but maybe also benefit a cause, support a movement etc. Also gives them anything interesting rather than just the product. Maybe gives em plush dolls or gadget too as bonus rather than just e-mail containing serial numbers. Example: Piracy gives me access to all features. Paying it gives me a cute bunny doll mascot from the vendor :D