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It is an issue for brands that treat it as old media. What brands need to understand is that you have to do your research before hiring am influencer. I dont hi
by pryelluw 9y ago
It is an issue for brands that treat it as old media. What brands need to understand is that you have to do your research before hiring am influencer. I dont hire anyone unless they provide enough convincing data. Its also important to know that most scams are aimed at the lifestyle/fashion industries. If you are a plumber you wont need to worry too much about it.You cam find worthy influencers to help you promote your services.
- jackgolding 9y agoDo you hire influencers (interesting considering you seem like a dev from your profile)? I think for the layman marketer there isn't really enough information on what the standard performance KPIs should be (even with "traditional media".) It's my view that the majority of companies aren't doing enough to record marketing performance to build their own expectations out of campaigns.
- pryelluw 9y agoYes, I do. You are right, most companies are not equipped to handle new media. That's where I help them get results. :) PS. My profile is tailored to HN. People hate marketers here.