Thanks for emphasizing the focus on marketing; it is indeed a knob I can turn. I think my main point is that it is a knob that can be turned in either directio

Thanks for emphasizing the focus on marketing; it is indeed a knob I can turn. I think my main point is that it is a knob that can be turned in either direction. It seems to actually be easier to dial it down if the attention you are getting is somehow problematic. Best.