There was something paradoxical about the way these books were marketed. What they were selling purported to be an alternative to a sordidly commercial food ind

There was something paradoxical about the way these books were marketed. What they were selling purported to be an alternative to a sordidly commercial food industry. “If it’s got a barcode or a ‘promise’, don’t buy it,” wrote Freer. Yet clean eating is itself a wildly profitable commercial enterprise, promoted using photogenic young bloggers on a multi-billion-dollar tech platform. This is so bizarre. I see myself as someone who "eats clean," though nothing in this article remotely resonates with me. For me, eating clean means I far prefer Little Caesar's pizza to most other chain restaurants because they make their dough fresh daily on site. It doesn't mean I live on kale balls or whatever the fuck weirdness was listed in this article.