I work in the travel industry & the ITA deal and now this is certainly of concern for us. It seems as if the big search (Google) & networking (Facebook) players

I work in the travel industry & the ITA deal and now this is certainly of concern for us. It seems as if the big search (Google) & networking (Facebook) players have decided to move into the content business. I can't blame them because the whole travel sector is ripe for some major changes. Specifically for Facebook it makes total sense to move into the content/recommendation field: why should I trust a random review site when I can get recommendations directly from my friends? The next logical step would be for Google of Facebook to introduce an ecommerce component, then they will really stir up the commission-based travel sector. Killing off the traditional real-life travel agency was only the beginning ...