Because of the wording of the marketing? As soon as the author sees the word detoxification, he is triggered? While seeing the word "detox" in marketing materi

Because of the wording of the marketing? As soon as the author sees the word detoxification, he is triggered? While seeing the word "detox" in marketing materials might be a good heuristic if you need to make a snap decision, there is enough time to evaluate the scientific claims and make a decision based on that. If you're going to put a substance in your body on a daily basis for the rest of your life, one would hope you would use more than a heuristic when making that decision.