> My paying customers are professional in the industry I work on. Most of my pirates might very well be "amateurs" in the sense that they don't make money with

> My paying customers are professional in the industry I work on. Most of my pirates might very well be "amateurs" in the sense that they don't make money with theirs activity and I'm fine with it. > theses users don't come to my product page for getting updates for example, so I think it's a loss for me because I can't reach them and talk to them. I feel like I won't ever be able to convert them to paying customers. It sounds like you'd like to have these customers as actual customers and if it's your thesis that those who pirate the software aren't professional consider licensing. 1. Have a low-cost, or "pay what you want" license model, for non-comercial use. 2. Have a free-for-students license. Only for education use. 3. Offer upgrade pricing spiffs to convert from the free/low tier to the pro-tier. 4. Consider a subscription approach. I would never pay the full price for Photoshop/Lightroom, but the Adobe Creative Cloud for Photographers is $9.99 a month, which is the right price for my needs.