I don't think it's really a US thing. I think it really depends on who your target customer is and how they're likely to feel about a cold phone call. Also col

I don't think it's really a US thing. I think it really depends on who your target customer is and how they're likely to feel about a cold phone call. Also cold outreach doesn't have to be over the phone. Email, Twitter, FB Messenger, LinkedIn mail, etc. could work better.